4 Thievs Info

The story behind Four Thieves

Four Thieves is inspired by the well-known legend of the Four Thieves, which has travelled around the world and is associated with a traditional blend of aromatic plants. This story gives the product a memorable identity and is an important part of how we want to introduce it to customers.

Most products inspired by this story are presented as essential oils for diffusers, external application or spraying in homes and other spaces. Our concept takes the story in a new direction: we have developed Four Thieves as a food supplement in drops, formulated specifically for oral consumption. The drops are diluted in water and taken as part of a daily routine. This distinction between an external oil blend and our drinkable plant-extract formula is the central message we want publishers to understand.

The audiences and themes we want to reach

We want to reach people interested in cleansing routines and traditional botanical ingredients, including audiences who ask about parasites or worms and symptoms they associate with them, such as a white coating on the tongue. We also want to reach people looking for ways to care for themselves after COVID, people with concerns following COVID vaccination, and people thinking about their wellbeing and immunity during the cold and flu season.

These are the subjects our potential customers are already interested in. We want the promotional story to connect with those interests while explaining clearly what Four Thieves is: a food supplement containing six plant extracts.

What is in the formula

The recommended daily serving of 40 drops (2 ml) contains:

  • Schisandra fruit extract — 30 mg: traditionally associated with vitality and the body’s response to everyday demands.

  • Rosemary leaf extract — 30 mg: an aromatic Mediterranean plant traditionally associated with digestive comfort.

  • Garlic extract — 20 mg: a familiar botanical with a long history of use in products associated with general wellbeing and seasonal care.

  • Clove extract — 20 mg: a distinctive aromatic ingredient traditionally associated with digestive and oral care.

  • Ceylon cinnamon bark extract — 20 mg: a well-known spice often associated with metabolic wellbeing.

  • Black elderberry fruit extract — 20 mg: a botanical closely associated with seasonal wellbeing and products aimed at people interested in immune support.

All six are 4:1 extracts. The formula also contains water, vegetable glycerin, citric acid and ethyl alcohol (22% vol.).

How it is used

Four Thieves is intended for adults. The recommended intake is 20 drops diluted in 100 ml of water, twice daily, for 15 days. The bottle should be shaken before use. It is a food supplement, not an essential oil for a diffuser or a surface spray.

For publishers, we believe the strongest presentation brings together the fascinating Four Thieves story, the six clearly identified botanical extracts and the fact that this formula has been reworked into drops designed to be consumed. We see the oral format as our most distinctive feature and a fresh concept for the EU market.


The legend of the Four Thieves

The story takes us to France during a devastating plague outbreak. Streets had emptied, families had shut their doors, and people were afraid to go near the homes of those affected by the disease. Yet, according to the legend, four thieves repeatedly entered those homes to steal valuables.

What puzzled everyone was their apparent fearlessness. While others avoided the affected houses, the thieves went inside, handled the belongings and came out again. People began to ask the same question: What was their secret?

Eventually, the four thieves were caught. In one popular version of the legend, they were offered a deal: reveal how they had protected themselves, and they would receive a lighter punishment. Their answer was a mixture of vinegar and aromatic herbs. The story says they applied this preparation to themselves before entering the houses.

As the tale passed from one generation to the next, different versions appeared. The city, the details of the thieves’ arrest and the plants in the mixture vary depending on who tells it. But the central image has remained the same: four thieves, an aromatic botanical mixture and a secret that people wanted to discover. That is how the story of the “Four Thieves” mixture became so memorable.

How the legend inspired our product

We have taken inspiration from that story and created our own modern formula. Four Thieves brings together six plant extracts: schisandra, rosemary, garlic, clove, Ceylon cinnamon and black elderberry.

There is also a distinction we want publishers to make clear. Many modern products using the Four Thieves name are essential oil blends intended for diffusers, external use or spraying in rooms. Our Four Thieves is different: it is a food supplement developed as drops for oral consumption. Adults dilute the drops in water and drink them according to the instructions on the product.

We are not presenting our formula as the exact mixture from the legend; the old story has many versions. It is the inspiration behind our name and our approach: bringing a fascinating botanical story into a contemporary, clearly defined product that people can include in their daily routine.